A company vehicle makes a great advertising opportunity. Let’s face it, whether your rig is sitting in an open field, perched in someone’s yard, or rolling down the road, it gets attention. So using it as mobile billboard is smart.
Your vehicle is a direct reflection of your business. If you are considering having graphics installed on your vehicles, adhere to these best practices:
Take a look at Vehicle Branding: The Dos and Don’ts. They do a great job of illustrating the right and wrong ways of vehicle graphic design.
There are basically 4 ways to add graphics to your vehicle(s):
These are made of vinyl with a magnetic backing. They are flexible, lightweight, adjustable, and
can be removed at any time.
Sign shops can apply vinyl lettering or logos directly to your vehicle. Adhesive vinyl is durable and long-lasting but can get scratched when tree limbs scrape against the side of your truck.
These are vinyl sheets that adhere to a specific part of your vehicle and look like a custom paint job. They are a great creative choice with colorful high-quality images with visual impact. They can eventually be removed and will not harm the vehicle’s paint.
Full vehicle wraps provide full color vinyl coverage to your truck or trailer with maximum visual impact. They generally cover all four sides of a vehicle and may even extend to the roof and bumpers, and some even use perforated material to cover side and rear windows. And, they actually help shield your vehicle from rocks and road debris damage.
Related article: Branding Your Small Business
The material on this page is presented by Webtrol, Weber Industries, Inc., for general information purposes only and not intended as a basis for making any business, legal, or other decisions. Any reliance you place on such material is therefore strictly at your own risk.
8417 New Hampshire Ave.
St. Louis, MO 63123 USA
Webtrol is a Division of Weber Industries, Inc. © 2024 Weber Industries, Inc.